Spreads in Nigeria to 2013

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Spreads in Nigeria to 2013

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This databook provides key data and information on the spreads market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Nigeria increased at a compound annual growth rate of 3.9% between 2003 and 2008.

The jams & preserves category led the spreads market in Nigeria, accounting for a share of 36%.

Leading players in Nigerian spreads market include Rowse Honey Limited, Unilever and Stute Foods Limited.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the spreads market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements