Dairy food in Italy to 2012

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Dairy food in Italy to 2012

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This databook is a detailed information resource covering all the key data points on Dairy food in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

• Contains information on 8 categories: Cheese, Chilled desserts, Cream, Fromage frais, Milk, Spreadable fats, Soy Products and Yogurt
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Highlights

The market for Dairy food in Italy increased between 2002-2007, growing at an average annual rate of 2.4%.

The leading company in the market in 2007 was Groupe Danone. The second-largest player was Parmalat S.p.A with Kraft Foods International in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Dairy food markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting